Domain Authority & Page Authority Plans

Domain Authority (DA)

1. What is DA?
Domain Authority—As the name suggests it, it is the index that will lie between 1 and 100 and this will depict the ability of the site to rank in the result page of the search engine. Thus the relative ranking order in the two contexts; the higher the score the higher the capacity of the organization to rank them.

2. How is it Calculated

DA is made up of various factors among which are the number of root domains pointing to it, the absolute link number, the Moz Rank, the Moz Trusts among others still the actual formula we do not know but it is enhanced through the use of machine learning to calculate the most likely DA for a set of thousands of search results.

3. What Affects DA?
– Linking Root Domains: The statistic of other sites linked to the site excluding the cases of multi links from one domain.
– Total Links: The entire number link by which a Web site is defined or only a particular page of it.
– Moz Rank and Moz Trust: Existence and quality and reliability of linking sites in the websites.
– Content Quality: DA can be increased by creating good quality contents, because the external links will in turn link to it.

4. How to Improve DA?
– Concentrate a good deal on the process of acquiring link juice from reputed site.
– Create unique and if possible well indexed so that it gets link naturally.
– Remember you should not have a lousy site design or its technicalities accompanied by poor facts that hurt on the SEO front.

Page Authority (PA)

1. What is PA?
– The other scale which range from 1-100 is Page Authority which is used in the prediction of the ability of certain page to appear in definite search.

2. How is it Calculated?
– Like DA, PA is the short form of a machine learning model which takes link counts, link quality, MozRank, MozTrust, and several other things among others. But unlike PA that generalises rank of the whole domain, it only determines rank of an individual page.

3. What Affects PA?
– Internal and External Links: The link quality, that is, the number of reference by means of strings of characters, which can also be considered as “reliable” and information connection to a certain Web page.
– Content Relevance: The extent to which the content of the page links up to the concept available on the internet for which the user is searching.
– On-Page SEO: Every on-page element including keyword, meta tags and headers and the rest of the on-page SEO factors are used as required too.

4. How to Improve PA?
– Continuity of on-page involves incorporation of keywords into the site and as a result transitioning from title tags, meta descriptions while at the same time making sure that the content put up on the site is not only engaging but also useful to the users.
– the chance to link to the particular page from other internal pages of the site with high DA.
– Promote quantity and quality of external link referring to that page either by first-order or second order.

DA vs PA Main Differences
– Scope: However, DA is calculated on an approximate manner, to give the prospective Domain Authority of the total domain and PA fits Page by Page.
– Use: As a rule, DA is used most of the times to set the overall approach to 2 sites, while PA is used for cases when we are ranking individual pages and their Perspective.